Target Retailers were just involved in the second largest credit card data breach in United States history. Today Target announced the data breach that occurred over Thanksgiving weekend now exposes upwards of 70 million credit and debit cards. Target also disclosed the privacy data breach compromised names, addresses, phone numbers or email addresses, in addition to credit card information. When businesses are victims of a security breach, loss of revenue is often highlighted in the news. What the media often overlooks is the internal costs of remediation, exposure to privacy breach laws and loss of reputation with their customers.