An effective marketing strategy can often make the difference between making prospects customers and driving them away. It is important to engage your customers early and gain their trust. The key to a strong marketing strategy is to be in front of your customers, so that when they’re ready to buy, they are already familiar with you. Here are some tips on how to engage with your customers on a regular basis:
There are many things on our minds as we enter the New Year. For those of you running a business, a question on the forefront of your mind should be: What can we expect from the world of technology in the coming year? Because technology changes so fast these days, it’s important to be ahead of the game and be ready to adapt to changing times. Here is what to expect from the biggest technology trends in 2015:
In just the past few years, it has become evident that the topic of cloud computing has shifted from a potential game changer to an essential ingredient of modern IT. For those moving down the path of business transformation, the cloud is the primary driver. The International Data Corporation estimates the public cloud market to grow at 23% CAGR through 2018
Is your free website delivering maximum marketing results, or is your company spending far too much time and money into developing and updating a website that doesn’t lead to new customers? Here are the most important things to consider in order to leverage the most business out of your company’s website: Is your free website delivering maximum marketing results, or is your company spending far too much time and money into developing and updating a website that doesn’t lead to new customers? Here are the most important things to consider in order to leverage the most business out of your company’s website:
According to new IDC data, vendors shipped 327.6 million smartphones in the third quarter, an increase of 25.2%, when compared to the same quarter last year. This means that global smartphone shipments have topped 300 million shipments for the second quarter in a row. Although there have been rumors of a slowing market, the data clearly states otherwise.
A new report from the Ponemon Institute, an organization that publishes the annual “Global Report on the Cost of Cyber Crime,” recently announced that the cost of a data breach has jumped 23% from last year. Here’s what your small to medium sized business needs to know about being prepared in case of a data breach.
Many small to medium sized businesses are migrating to the Cloud – backups, better security, regulations, security, and the Cloud ensure that your company is always up to date without having to continually invest more time and money. So, how can your business make the leap? Here are 3 steps to get you started with your migration to the Cloud:
If your business depends on Windows Server 2003, you and your colleagues have less than a year until Microsoft will discontinue Server 2003 R2. Server 2003 currently accounts for about 20% of total Windows Server installations, but on July 14, 2015, all Windows Server 2003 extended support will end.
While cloud security concerns are top of mind with many business owners, the benefits of the cloud far outweigh the risks. Nevertheless, as companies deploy cloud computing, taking cloud security seriously will ensure a smooth transition to the cloud.
The transition to the pervasive use of mobile devices in and outside of the workplace has been both an advantage and disadvantage for small to medium sized businesses. On the one hand, when employees use their own mobile devices for work, businesses cut drastically on month-to-month device and carrier plan costs. Yet, personal mobile devices pose as a potential security threat to your business. Therefore, it is imperative that your organization devises a mobile device management solution before a security attack.