It’s a moment every business owner dreads. A message appears on your organization’s computer screen alerting you that your files have been encrypted and the only way to access them is by paying a ransom. Security threats to computers and mobile phones have grown more sophisticated around the globe in the past few years.
Around 2008, the IT industry started to experience a massive shift in traditional computing. The International Data Corporation (IDC) began referring to this change as the “3rd platform.” The 3rd platform is built on the four technology pillars for innovation and growth: Cloud, mobile, big data, and social technologies.
Imagine you are on your personal or work computer, and you receive a seemingly innocuous email from a trusted source, such as your bank, your tax office, or even a friend. The source asks you to download a file to update important account information. But, when you click on it, your most important files become encrypted and you are threatened you will lose them unless you pay a sizable sum to get them back!
After a landmark vote on February 26, The Federal Communications Commission officially classified Internet providers as public utilities. The new net neutrality rules were approved 3 to 2 among party lines. The rules ban high-speed Internet providers, such as Verizon, AT&T, and Time Warner Cable, from blocking websites, slowing down content from particular sites, or selling-off faster traffic speeds to the highest bidders.
It is predicted that that by 2017, there will be around 268 billion app downloads. The average person already uses 26 different apps per month. This growth is clearly driven by the younger work force, who use their mobile devices and tablets for both work and play.
Cloud Computing is only beginning its growth and progression; more than half of all businesses have already implemented Cloud Computing in some way or another into their day-to-day operations. Whether you need improved security, lowered costs, higher efficiency, a backup plan, or a mixture of these benefits, the Cloud is the answer.
New technology trends pose new security threats to businesses. CompTIA reports that 64% of companies report a “drastic or moderate” change to their security approach. In their survey, more than half of businesses recognize opportunities within their organization for security improvement.
According to a report by CompTia, 28% of businesses view security as a significantly higher priority today compared to two years ago, and an even greater percentage of businesses expect the importance of security to rise in the next two years. The study also revealed that while many companies assumed a satisfactory level of security, they did not fully comprehend their exposure to potential security threats.
In the early days of Cloud computing, the common perception was that the cloud automatically opens systems to new, catastrophic risks. When weighing the pros and cons of moving to the Cloud, business owners assumed they were sacrificing security for the business agility that comes with using Cloud systems.
An effective marketing strategy can often make the difference between making prospects customers and driving them away. It is important to engage your customers early and gain their trust. The key to a strong marketing strategy is to be in front of your customers, so that when they’re ready to buy, they are already familiar with you. Here are some tips on how to engage with your customers on a regular basis: